How Mailchimp can boost your ecommerce website sales in 2020

Simple Shop Blog Team
Simple Shop Blog Team
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Mailchimp is an all-in-one marketing platform that has tools which collect data to provide you with information which will help you strengthen customer relationships and boost your e-commerce website’s sales. Have you ever wondered how Mailchimp can benefit your e-commerce business? If so, you’ve come to the right place. When you use Mailchimp you’ll find great new ways to reach your marketing targets and expand your business. You can use Mailchimp’s tools to discover new potential customers, showcase and promote your products and increase customer loyalty, as well as to track sales. You can use additional e-commerce features to sell more products and track your revenue and earnings.  

Mailchimp can help you make sure people keep coming back for more by collecting and organising information on their purchase behaviours and preferences. This will allow you to create improved personalised marketing campaigns to drive sales. The data can also help you make sure that your customers are at the heart of your adverts and marketing campaigns. Mailchimp’s Customer Relationship Management (CRM) can help you understand your audience better so that you can more effectively divide customers into segments and create more targeted marketing strategies in the future which yield better results.

Another great thing Mailchimp does is gather purchase data. It then creates a number of e-commerce segments based on customer behaviour and demographics. This gives you the ability to make more informed marketing decisions and thus increase your sales and conversion rates. These metrics will also help you to determine what factors help convince visitors to buy. You can use this platform to easily create multi-channel campaigns which are bound to capture audience attention, without the need to switch between many different marketing tools. This lets you attract new customers while persuading loyal repeat customers to keep returning to your e-store.

If all this was not enough to convince you to use Mailchimp, you can also automate many of the processes involved in running your campaigns to make things more simple and easy. This can include everything from suggesting new products to customers to helping regain people’s attention. The experts at Mailchimp will also help optimise your marketing with A/B testing and provide you with great support.  They will try to point you in the right direction if you get stuck. You can consult the many guides and tutorials available or ask one of their excellent support team members for advice.

So, are you interested in finding out more about what Mailchimp can do for your e-commerce business? Great, let’s get going.

Find new customers for your ecommerce business

Mailchimp is fantastic if you need to appeal to new customers because it gets the most out of the traffic to your site using pop-up forms. Sign-up forms (to a newsletter, for instance) flash up on a page after a pre-set delay. You can entice potential customers to sign-up by offering a discount if they do so immediately. The templates used to build pop-up forms on Mailchimp are customisable, so you can make them fit with the look of your brand. You can also add key messages and promo-codes that people can enter to get their discount.

Ads for your online shop

Mailchimp is fantastic if you need to appeal to new customers because it gets the most out of the traffic to your site using pop-up forms. Sign-up forms (to a newsletter, for instance) flash up on a page after a pre-set delay. You can entice potential customers to sign-up by offering a discount if they do so immediately. The templates used to build pop-up forms on Mailchimp are customisable, so you can make them fit with the look of your brand. You can also add key messages and promo-codes that people can enter to get their discount.

Promote your products

There are many tools that you can use in your Mailchimp account to help promote and sell your products. Use the collected e-commerce data to personalise the messages used in your marketing campaigns and recommend appropriate products to the right people.

By sending abandoned cart emails and notifications, you can remind customers to complete a purchase they have started. To add a little extra incentive and give people the nudge they may need to complete the checkout process, think about adding a discount code to these emails. It is estimated that you can recover up to 15% revenue if you send out these emails.

Product recommendations

Don’t forget to use data on your customers’ purchasing history to enable you to make good suggestions and recommendations as to which products they might like to buy next. You can make product recommendations in any email, even order notifications and abandoned cart emails. The more data you are able to gather, the better. It is thought a good strategy to add product recommendations if you sell 10 or more products on your e-store, or process over 500 orders annually.

Product retargeting emails

Product retargeting emails send a message to customers reminding them about the last item they viewed on your e-commerce website. This allows you to follow up with website visitors’ who may have browsed your site without making a purchase. Setting up product retargeting emails is an effective way to promote new products and your best-sellers.

E-commerce order notifications

Order notifications are triggered when there is order activity in your online shop. They are designed to give your customers important information about what they buy. In Mailchimp, you can customise invoices, receipts and shipping confirmation emails to suit your individual brand. You can even use them to drive sales by adding product suggestions and recommendations based on what people have brought in the past.

Boost customer loyalty

As your e-commerce business grows, Mailchimp can help you make sure your customers keep coming back to you. Divide your visitors into sections to send automated emails based on that particular segment’s shopping behaviours in order to encourage them to buy. Test the emails and review the data to discover what is working to increase sale and conversion rates. 

You can set up trigger emails to send to people after they have purchased something. You can reward frequent buyers by offering them a discount in the email. By automating this process, you will give yourself time to devote your attention to other aspects of the business. You can create your own categories to divide people into or use pre-built segments to quickly distinguish between first-time buyers and more frequent customers.  

In order to test which messages and email campaigns are most effective, you can use multivariate and A/B testing. This allows you to see how making small changes to emails can affect how much revenue you generate. You can test up to eight different versions of a single email use Mailchimp’s multivariable testing.

Track your sales

As your e-commerce business grows, Mailchimp can help you make sure your customers keep coming back to you. Divide your visitors into sections to send automated emails based on that particular segment’s shopping behaviours in order to encourage them to buy. Test the emails and review the data to discover what is working to increase sale and conversion rates. 

You can set up trigger emails to send to people after they have purchased something. You can reward frequent buyers by offering them a discount in the email. By automating this process, you will give yourself time to devote your attention to other aspects of the business. You can create your own categories to divide people into or use pre-built segments to quickly distinguish between first-time buyers and more frequent customers.  

In order to test which messages and email campaigns are most effective, you can use multivariate and A/B testing. This allows you to see how making small changes to emails can affect how much revenue you generate. You can test up to eight different versions of a single email use Mailchimp’s multivariable testing.

Dashboard

When you log in to Mailchimp, you can see an overview of your e-commerce performance on your dashboard which helps you keep track of your business. The information displayed includes:

  • Revenue Tracking
  • Audience Engagement
  • Account Trends
  • Tips and Suggestions- These are suggestions on how you can improve your marketing plan.

Your store information

So, what happens when you connect your e-store to Mailchimp? It integrates with lots of popular platforms including BigCommerce, PrestaShop, Magneto, WooCommerce and others. You can see all the sites Mailchimp is connected with by clicking on the connected sites page. You’ll have a wonderful range of powerful e-commerce tools at your disposal when you connect Mailchimp to your online store.

Give emails a sales boost

Use the power of data to get the most out of your emails. Boost the results of your regular email campaigns by making product recommendations and targeting them towards specific customer segments and adding promo codes.

There are three popular techniques you can use in your emails to boost sales:

  • Send highly targeted emails – Divide your customers into groups based on specific demographics and their shopping habits. Then send automated emails to customers who fall into particular categories containing tempting offers to encourage them to shop with you.
  • Include product recommendations in the design – Put drag-and-drop product recommendations into your emails which are smart and based on that particular customer’s preferences.
  • Stay competitive by using promo codes – Customers have a habit of searching for the best available offers and bargains. Win people over and give them more incentive to shop with you by including promo codes in your email campaigns.   

Automate your emails

Automating your emails can save time and boost your revenue. With Mailchimp, you can do this for free. You can automatically send welcome emails, order confirmations, abandoned cart notifications, receipts and more. If get automation right, you could potentially increase the number of orders placed on your e-commerce website by as much as 16 times.

You can start by setting up two types of emails to help you run your business more efficiently:

  • Create a series of welcome emails to persuade website visitors to buy – Give your website visitors a warm welcome by sending them some welcome emails. You can let people know more about your business and brand and send exciting exclusive offers and discounts to entice them to buy.
  • Create automated abandoned cart emails to boost revenue – People are increasingly busy in today’s world. This leads to many people adding products to their cart and then abandoning it. Setting up abandoned cart emails which include links that redirect people to your site is a great way to try to recover some of that lost money.

Run ads on the web

You can use Mailchimp to go beyond email and make the leap into adverts. You can create beautiful retargeting or social adverts using the Ad Builder in your Mailchimp account. You can build adverts for Google, Facebook or Instagram in Mailchimp. All you need do is pay for the ad budget, which begins at a few dollars a day. Mailchimp charges no additional fee.

The following are some ideas to get your ad campaigns up and running.

  • Use ads to target people who have already visited your e-commerce website – Google remarketing adverts can regain visitors’ interest and serve to remind them about the amazing products you have to offer.
  • Put ads on Instagram or Facebook– Design social media adverts easily in the Ad Builder. They can help you find new leads and boost your sales.
  • Use the power of similar audiences– By building and running social ads you can reach out to people who might share similar interests or enjoy the same things as the people who make up your customer base. Target people who have similar shopping habits and interests as your existing customers to grow your business.

View results and ROI

You can use Mailchimp to go beyond email and make the leap into adverts. You can create beautiful retargeting or social adverts using the Ad Builder in your Mailchimp account. You can build adverts for Google, Facebook or Instagram in Mailchimp. All you need do is pay for the ad budget, which begins at a few dollars a day. Mailchimp charges no additional fee.

The following are some ideas to get your ad campaigns up and running.

  • Use ads to target people who have already visited your e-commerce website – Google remarketing adverts can regain visitors’ interest and serve to remind them about the amazing products you have to offer.
  • Put ads on Instagram or Facebook– Design social media adverts easily in the Ad Builder. They can help you find new leads and boost your sales.
  • Use the power of similar audiences– By building and running social ads you can reach out to people who might share similar interests or enjoy the same things as the people who make up your customer base. Target people who have similar shopping habits and interests as your existing customers to grow your business.

Conclusion

Today then, we have discussed the many ways you can use the excellent all-in-one marketing platform Mailchimp to get your e-commerce business off to a great start. We have seen how you can use it effectively to increase sales, grow your audience and run more effective advert and email campaigns that will lead to more conversions. To top it all off, Mailchimp is super easy to use. With so many compelling reasons to connect your e-store to Mailchimp and begin to operate a more efficient website with higher conversion rates, why wait? We hope this article has given you the confidence to connect your e-store to Mailchimp now so that you can give your e-commerce website an amazing boost.  

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